April 25–26 · 12pm–7pm IST · Extremely Limited Seats

Claude-powered SEO and AI search expertise. One weekend.

Site audits that take weeks. Keyword research scattered across spreadsheets. Clients asking about AI search and you're half-winging the answer. After this weekend, Claude Code runs your audits, briefs, and reporting in minutes, and you can explain exactly how LLM citations work in any room. Not theory. Workflows you'll use Monday morning.

₹40,000₹19,999
per seat · launch price · taught by an agency founder & an AI builder
Reserve Your Seat
See the full curriculum ↓
The Reality

Two gaps. One weekend to close them.

The question from every direction. And the manual grind that eats your week.

The knowledge gap

AEO, GEO, LLM visibility, AI Overviews. Everyone has a different name for it. Nobody has a clear playbook. The terms are new, the tools are expensive, and the case studies are thin.

Meanwhile, you're still doing SEO the manual way. Audits take weeks. Briefs take days. Execution is slow, one page at a time. You know the work, but you can't scale it.

What this weekend gives you

The mechanics of how AI search actually works. From someone who delivers it for $5B+ brands. Not the hype, not the buzzwords. How LLMs decide what to cite, how to influence those citations, and how to track the results.

Plus Claude Code-powered workflows that collapse weeks of SEO execution into hours. The combination of knowing what to do and having the tools to do it 100x faster.

The Curriculum

8 modules. Two days. Both halves of the shift.

AI search expertise so you know what's changing. Claude-powered workflows so you can act on it.

Day 1 — "See It, Set It, Do It"
MODULE 1

AI Search Landscape

How AI search actually works under the hood. Query fan-out, chunking, passage-level semantics. The mental model behind LLM citations, AI Overviews, and the levers you can pull.

LEARN
MODULE 2

Claude Basics & Setup

Set up Claude Code, write your first CLAUDE.md, and run your first AI-powered site analysis. You leave this session with Claude working on your own site.

BUILD
MODULE 3

Content & Keywords

AI-powered keyword research, topic clustering, intent mapping, and content brief generation. What takes a week done in an hour.

BUILD
MODULE 4

Tech SEO Audits

Automated site crawling: broken links, meta tags, schema validation, on-page scoring. A full technical audit in minutes, not weeks.

BUILD
Day 2 — "Go Deeper, Then Scale It"
MODULE 5

AI Search Audit

How does ChatGPT see your brand? Perplexity? Bing Copilot? Audit your AI visibility. Find where you're cited, missed, or misrepresented.

BUILD
MODULE 6

Backlinks & Citations

Backlinks got you ranked on Google. AI citations get you referenced by LLMs. Learn to build both authority signals in one integrated strategy.

STRATEGY
MODULE 7

Data Integration

Connect Claude to your SEO stack: live SERP data, Google Sheets, Slack, email. End-to-end automation pipelines that run without you.

BUILD
MODULE 8

Skill-Building

Build custom Claude Skills for YOUR specific SEO workflows. Walk out with a personal, reusable automation built on everything from both days.

BUILD
The Efficiency Case

What used to take weeks, takes hours.

These aren't theoretical. You build each workflow during the workshop and run it on your own site.

15 min

Full Site Audit

Technical SEO, meta tags, schema, broken links. The same analysis agencies quote 2-3 weeks for.

1 hour

Content Strategy

Topic clusters, intent mapping, competitor gaps, prioritized calendar. From live data, not guesswork.

Real-time

AI Visibility Tracking

Monitor how ChatGPT, Perplexity, and Bing Copilot reference your brand. A capability most SEOs don't have yet.

The Shift

Monday morning, you're different.

Before the Weekend
After the Weekend
No clear answer when clients ask about AI search
Clear framework: what AI search is, how to optimize for it, how to track it
Audits take 2-3 weeks
Full audit in 15 minutes with Claude, whenever you need one
Content optimized for Google only
Dual optimization: Google rankings AND AI citations
No way to track LLM visibility
AI search audit across ChatGPT, Perplexity, and Bing Copilot
Manual execution, one page at a time
Claude-powered workflows that handle the grunt work
Using ChatGPT as a chatbox
Custom Claude Skills that run repeatable SEO workflows on command
The Weekend

Learn. Build. Take it home.

Day 1 — Friday, April 25 · Foundations + Core Workflows
12:00 PM
AI Search Landscape How AI search works. Query fan-out, chunking, passage-level semantics. The model behind LLM citations and AI Overviews.
LEARN
12:45 PM
Claude Basics & Setup Set up Claude Code on YOUR site. Configure CLAUDE.md. Run your first AI-powered audit live.
BUILD
2:15 PM
Lunch Break
—
3:15 PM
Content & Keywords AI-powered keyword research, topic clustering, intent mapping. Generate content briefs from real data.
BUILD
5:00 PM
Tech SEO Audits Automated site crawling. Broken links, meta tags, schema, on-page scoring. Full audit on your site.
BUILD
6:30 PM
Day 1 Wrap & Q&A Review your Day 1 outputs. Troubleshoot. Prepare for Day 2.
Q&A
Day 2 — Saturday, April 26 · Go Deeper + Scale It
12:00 PM
AI Search Audit Audit how ChatGPT, Bing, Perplexity see your brand. Map citation gaps and optimization opportunities.
BUILD
1:30 PM
Backlinks & Citations Traditional backlinks + AI citations. Build authority signals for both Google and LLMs.
STRATEGY
3:00 PM
Lunch Break
—
4:00 PM
Data Integration Connect Claude to Sheets, Slack, SERP data, email. Build end-to-end automation pipelines.
BUILD
5:30 PM
Skill-Building Build custom Claude Skills for your unique SEO workflows. Your personal toolkit, built from both days.
BUILD
6:30 PM
Showcase & Wrap Volunteers demo their projects. Final tips and next steps.
SHOWCASE
Who This Is For

Built for SEO professionals. Works for smart founders too.

Primary Audience

SEO Professionals (Analysts to Managers)

You know SEO. You've been doing it for years. But every client, every boss, every stakeholder is now asking about AI search. You need both the subject matter expertise to advise on it and the workflows to deliver it efficiently.

Consultants, in-house SEOs, agency team members. If you're in the execution-to-strategy layer and facing the AI search question, this is built for you.

Also Works For

Smart Founders

You understand enough about SEO to know it matters. You don't want to hire an agency yet. These tools and a basic understanding is all you need to set the skeleton.

This is for you if

  • You're an SEO professional facing the AI search question from clients or leadership
  • You want to 100x your execution speed with Claude-powered workflows
  • You need real expertise on how LLM citations work, not surface-level content
  • You're building or advising on visibility strategies that include both Google and AI search
  • You want to work hands-on and leave with usable tools, not just notes
Your Instructors

An agency founder who delivers AI search for enterprise brands. An AI builder who'll arm you with the workflows.

Nitin Manchanda

Nitin Manchanda

SEO + AI Search

Founder of Botpresso, a boutique SEO consultancy that works with enterprise brands on AI search strategy. Currently delivering AI search optimization for brands valued at $5B+. Previously led SEO for trivago and Omio, scaling international search visibility across dozens of markets.

Engineer turned SEO with 11+ years in the field. International speaker at BrightonSEO, contributor to Semrush. He teaches the AI search landscape, content strategy, technical SEO, and backlink/citation strategy.

Founder, Botpresso Ex-trivago, Ex-Omio 11+ yrs SEO Enterprise AI Search BrightonSEO Speaker Semrush Contributor
Bharanidharan Viswanathan

Bharanidharan Viswanathan

AI + Growth

3X founder who scaled 91mobiles, SaaSworthy, and Gaadi.com using SEO as the primary growth lever — across both B2C and B2B. Now building an AI venture studio focused on ultra-lean teams running million-dollar businesses on AI.

Deep on AI since 2021. Currently teaching AI to non-technical leaders via Claude Code, and has built the AI-powered SEO workflows you'll learn in this workshop. He teaches Claude Code setup, AI search auditing, data integrations, and custom skill building.

3X Founder B2B + B2C SEO 20+ yrs building AI for Non-Tech Leaders CEG, Anna University MBA, ISB

Format

April 25-26 (Fri-Sat). Live online. 12pm-7pm IST. Learn, build, save. Every workflow runs on your own site.

Size

Extremely limited seats. Small enough for individual attention. Everyone leaves with working workflows.

Prerequisite

A website or client site. Claude Pro subscription (~₹1,700/mo). SEO fundamentals. Laptop with internet.

FAQ

Common questions.

No. The AI tools run in a terminal, but you interact in plain English. You describe what you want, Claude does the technical work. If you can write a Google search query, you can use these workflows.
Deep enough to be dangerous. We cover how LLMs actually decide what to cite (query fan-out, chunking, passage semantics), specific optimization techniques (comparison content, entity co-occurrence, URL citation strategies), and real case studies from enterprise brands. This isn't a high-level overview. The instructor runs AI search programs for brands valued at $5B+.
Two things. First, this workshop teaches the subject matter expertise on AI search, not just the tools. You learn how LLM citations work, how to track them, how to optimize for them. Second, ChatGPT is a chatbox. The workflows you build here use a programmable AI agent that reads your files, writes output, runs analysis, connects to your SEO stack, and saves repeatable processes. The difference is like asking someone a question vs. having an analyst who works on your data and can re-run the same analysis next month.
Claude Skills are reusable, custom-built commands that encode your specific SEO process. Instead of re-explaining what you want every time, you build a Skill once and run it whenever you need it. Think of them as programmable playbooks: your audit process, your brief format, your reporting cadence, all saved and repeatable. Module 8 is entirely dedicated to building your own Skill from the workflows you've learned across both days.
This is built for the analyst-to-manager range. If you know SEO fundamentals and want to add AI search expertise and 100x your execution efficiency, you're the target audience. Very senior SEOs who delegate all execution may find the workflow sessions less relevant (though the AI search strategy sessions will still deliver). Complete beginners who don't know what meta tags are should build that foundation first.
A laptop with internet, a Claude Pro subscription (~₹1,700/month), and a website or client site to work on. Setup instructions are sent one week before. SEO fundamentals assumed: you should know what keywords, rankings, and meta tags mean.
Yes. Everything you build is yours. The workflows, prompt templates, Claude Skills, and configurations. Saved to your own setup during the workshop. Run them, modify them, scale them across clients.
Three things. (1) You build on YOUR site, not hypothetical examples. (2) The AI search content comes from someone who delivers AI search programs for enterprise clients, not someone who read about it. (3) You leave with production-ready systems: Claude-powered workflows, data integrations, and custom Skills you built yourself. Not notes.
₹40,000₹19,999
APRIL 25-26 · LAUNCH PRICE · EXTREMELY LIMITED SEATS

AI search expertise and AI-powered workflows.
The combination your career needs right now.

Reserve Your Seat
8 hands-on modules AI search deep-dive Claude-powered workflows Custom skills you keep
₹40,000₹19,999
Reserve Seat