Live Online · Small Cohort · Next cohort · dates to be announced

Claude for SEO & AI Search Masterclass

Site audits that take weeks. Keyword research scattered across spreadsheets. Clients asking about AI search and you're half-winging the answer. After this weekend, Claude Code runs your audits, briefs, and reporting on your live search data in minutes, you can explain exactly how LLM citations work in any room, and you can show whether ChatGPT, Gemini, Claude and Perplexity actually cite you. Not theory. Workflows you'll use Monday morning.

Join the Waitlist See the full curriculum ↓

Waitlist members get first access and the best price · limited to 25 seats. Taught by an agency founder & an AI builder.

The Reality

Two gaps. One weekend to close them.

The question from every direction. And the manual grind that eats your week.

The knowledge gap

AEO, GEO, LLM visibility, AI Overviews. Everyone has a different name for it. Nobody has a clear playbook. The terms are new, the tools are expensive, and the case studies are thin.

Meanwhile, you're still doing SEO the manual way. Audits take weeks. Briefs take days. Execution is slow, one page at a time. You know the work, but you can't scale it.

What this weekend gives you

The mechanics of how AI search actually works. From someone who delivers it for $5B+ brands. Not the hype, not the buzzwords. How LLMs decide what to cite, how to influence those citations, and how to track the results.

Plus Claude Code-powered workflows that collapse weeks of SEO execution into hours. The combination of knowing what to do and having the tools to do it 100x faster.

The Curriculum

6 modules. Two days. Both halves of the shift.

AI search expertise so you know what's changing. Claude-powered workflows so you can act on it.

Day 1 — "See It, Set It, Connect It"
MODULE 1

AI Search Landscape

How AI search actually works under the hood. Query fan-out, chunking, passage-level semantics. The mental model behind LLM citations, AI Overviews, and AI Mode — and the levers you can actually pull.

LEARN
MODULE 2

Claude Setup & Command Center

Set up Claude Code on your own site, write your first CLAUDE.md, and lay down a reusable project scaffold — the command center every workflow this weekend builds on. You leave Day 1 with Claude running on your real site.

BUILD
MODULE 3

Live Data via MCP

Wire Claude straight into your stack: Search Console, GA4, and DataForSEO (keywords, SERP, and the AI Overview block) — connected live via MCP. No CSV exports. From here on, Claude works on your real traffic, queries, and rankings.

BUILD
Day 2 — "Build It & Take It Home"
MODULE 4

Core SEO, Programmatic

Turn the SEO grind into one automated pipeline. Keyword research, topic clustering, and intent mapping on your live data; technical audits — broken links, schema, on-page scoring — in minutes; AEO-ready content briefs; and the backlink authority that still wins rankings. A week of analyst work, packaged as a re-runnable workflow.

BUILD
MODULE 5

AI Visibility

How do the answer engines see your brand? Audit Google's AI Overviews for the money queries where competitors get cited and you don't — then ask ChatGPT, Gemini, Claude, and Perplexity the same questions live and score your share of voice across all four. Plus the citation signals — Reddit, structured sources — that get you referenced by LLMs.

BUILD
MODULE 6 · CAPSTONE

Build Your Own Command Center

The big build. Assemble everything from the weekend into one live dashboard that tracks your SEO and AI-visibility metrics side by side — seed prompts, agents, and your connected data, refreshing on command. Package it as reusable Claude Skills, wire up repurposing (one analysis → report, CMS draft, social post), and set the delivery guardrails. You leave with a command center you'll use Monday morning — and can clone for any client.

BUILD
The Efficiency Case

What used to take weeks, takes hours.

These aren't theoretical. You build each workflow during the workshop and run it on your own site.

15 min

Full Site Audit

Technical SEO, meta tags, schema, broken links. The same analysis agencies quote 2-3 weeks for.

1 hour

Content Strategy

Topic clusters, intent mapping, competitor gaps, prioritized calendar. From live data, not guesswork.

Real-time

AI Visibility Tracking

Monitor how ChatGPT, Gemini, Claude and Perplexity reference your brand, plus Google's AI Overviews. A capability most SEOs don't have yet.

The Shift

Monday morning, you're different.

Before the Weekend
After the Weekend
No clear answer when clients ask about AI search
Clear framework: what AI search is, how to optimize for it, how to track it
Audits take 2-3 weeks
Full audit in 15 minutes with Claude, whenever you need one
Pull static CSV exports to analyze
Claude reads your live GSC, GA4 & DataForSEO data via MCP, fresh on every run
Content optimized for Google only
Dual optimization: Google rankings AND AI citations
No way to track LLM visibility
AI visibility audit across ChatGPT, Gemini, Claude, Perplexity & Google AI Overviews
One analysis, one deliverable
One analysis becomes a client report, a CMS draft, and a social post
Manual execution, one page at a time
Claude-powered workflows that handle the grunt work
Using ChatGPT as a chatbox
Custom Claude Skills that run repeatable SEO workflows on command
The Weekend

Learn. Build. Take it home.

Day 1 · Saturday · Foundations + Setup
11:00 AM
AI Search Landscape How AI search works. Query fan-out, chunking, passage-level semantics. The model behind LLM citations and AI Overviews.
LEARN
12:00 PM
Claude Setup & Command Center Set up Claude Code on YOUR site. Configure CLAUDE.md and a reusable project scaffold. Run your first AI-powered analysis live.
BUILD
1:30 PM
Lunch Break
—
2:15 PM
Live Data via MCP Connect Claude to your Search Console, GA4, and DataForSEO (incl. the AI Overview block) via MCP. No CSV exports.
BUILD
4:15 PM
Hands-on: get your data flowing Work session. Connect your own stack, troubleshoot, and run your first queries on live data.
BUILD
5:30 PM
Day 1 Wrap & Q&A Review your Day 1 outputs. Troubleshoot. Prepare for Day 2.
Q&A
Day 2 · Sunday · Build It + Take It Home
11:00 AM
Core SEO, Programmatic Keywords, clustering, tech audits, AEO briefs & backlinks — one automated, re-runnable pipeline on your live data.
BUILD
12:45 PM
AI Visibility AI Overview citation gaps, then ChatGPT, Gemini, Claude & Perplexity live. Score share of voice across all four.
BUILD
2:00 PM
Lunch Break
—
2:45 PM
Build Your Own Command Center The capstone build. One live dashboard for SEO + AI-visibility metrics, packaged as reusable Skills with repurposing & guardrails.
BUILD
5:00 PM
Showcase & Wrap Volunteers demo their command center. Final tips and next steps.
SHOWCASE
Your AI Team

Meet the six teammates you'll build.

Not a folder of "skills" — a team. You walk out of the weekend with these six running on your own site, each a re-runnable Claude workflow that ships real work — plus the command center where they all live.

Keyword & Demand Analyst

Finds the queries worth winning — on your live data, not a tool's sample set.

Keyword & intent map Cannibalization report
Content Brief Writer

Turns any target query into an AEO-ready brief in minutes.

AEO content briefs Topic clusters
Technical SEO Auditor

Crawls your site and flags what's broken — re-runnable any time.

Tech audit: links, schema, on-page Re-runnable crawl
AI Visibility Tracker

Scores how ChatGPT, Gemini, Claude & Perplexity cite you.

AI Overview citation-gap report Multi-engine share-of-voice scorecard
Authority Strategist

Builds authority signals for both Google and the LLMs.

Backlink opportunity list Citation-source plan
Reporting Lead

One analysis → client report, CMS draft, and social post.

Client report template Repurposing workflow
Who This Is For

Built for anyone who needs to get found. SEO pros and builders alike.

For SEO Professionals

SEO Pros — Analysts to Managers

You know SEO. You've been doing it for years. But every client, every boss, every stakeholder is now asking about AI search. You need both the subject-matter expertise to advise on it and the Claude workflows to deliver it efficiently.

Consultants, in-house SEOs, agency team members — if you're in the execution-to-strategy layer and facing the AI search question, this is built for you.

For Builders & Founders

Founders, Builders & Marketers

You can ship a real product in a weekend. The hard part is getting it found — and paid ads only get costlier. You'd rather own that growth lever than outsource it to an agency.

Indie builders, startup founders, growth and marketing folks — you don't need to be an SEO expert. With Claude doing the heavy lifting, a working understanding is enough to build the whole system yourself.

This is for you if

  • You've built something real and need people to actually find it
  • You're an SEO professional facing the AI search question from clients or leadership
  • You want to 100x your execution with Claude-powered workflows, not outsource it
  • You need real expertise on how LLM citations work, not surface-level content
  • You want to own your visibility across both Google and AI search yourself
  • You want to work hands-on and leave with usable tools, not just notes
Your Instructors

An agency founder who delivers AI search for enterprise brands. An AI builder who'll arm you with the workflows.

Nitin Manchanda

Nitin Manchanda

SEO + AI Search

Founder of Botpresso, a boutique SEO consultancy that works with enterprise brands on AI search strategy. Currently delivering AI search optimization for brands valued at $5B+. Previously led SEO for trivago and Omio, scaling international search visibility across dozens of markets.

Engineer turned SEO with 11+ years in the field. International speaker at BrightonSEO, contributor to Semrush. He teaches the AI search landscape, content strategy, technical SEO, and backlink/citation strategy.

Founder, Botpresso Ex-trivago, Ex-Omio 11+ yrs SEO Enterprise AI Search BrightonSEO Speaker Semrush Contributor
Bharanidharan Viswanathan

Bharanidharan Viswanathan

AI + Growth

3X founder who scaled 91mobiles into India's largest gadget research platform — over 1 million visits a day, ~80% of it from search and LLMs — using SEO as the primary growth lever. He's repeated the playbook across B2C and B2B with Gaadi.com and SaaSworthy. Now building an AI venture studio focused on ultra-lean teams running million-dollar businesses on AI.

Deep on AI since 2021. Currently teaching AI to non-technical leaders via Claude Code, and has built the AI-powered SEO workflows you'll learn in this workshop. He teaches Claude Code setup, AI search auditing, data integrations, and custom skill building.

3X Founder 91mobiles: 1M visits/day B2B + B2C SEO AI for Non-Tech Leaders CEG, Anna University MBA, ISB

Format

Weekend intensive. Live online across two days. Learn, build, save. Every workflow runs on your own site.

Size

Extremely limited seats. Small enough for individual attention. Everyone leaves with working workflows.

Prerequisite

A website or client site. Claude Pro subscription (~₹1,700/mo). SEO fundamentals. Laptop with internet. New to Claude Code? A free Friday setup session gets you ready.

Pricing

One weekend. Yours to keep.

Everything you build runs on your own site — the workflows, the six AI teammates, and the command center. Yours forever.

Waitlist open · Limited to 25 seats
₹24,999 ₹39,999
Inclusive of all taxes · GST invoice provided
New to Claude Code? You're still welcome. Comfortable with the basics and you can dive straight in. Newer to it, and our free Friday setup session gets Claude Code & VS Code ready before we begin. Take the 2-min readiness check →
  • 6 hands-on modules across two days
  • Deep AI search + LLM citation expertise
  • Claude Code-powered SEO workflows on your live data
  • 6 AI teammates you build and keep
  • Live GSC, GA4 & DataForSEO via MCP
  • Your own AI-visibility command center
  • Free Friday pre-bootcamp setup session (Claude Code + VS Code)
  • Session recordings (30-day access)
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Next cohort · dates to be announced · Live online

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FAQ

Common questions.

No. The AI tools run in a terminal, but you interact in plain English. You describe what you want, Claude does the technical work. If you can write a Google search query, you can use these workflows.
Deep enough to be dangerous. We cover how LLMs actually decide what to cite (query fan-out, chunking, passage semantics), specific optimization techniques (comparison content, entity co-occurrence, URL citation strategies), and real case studies from enterprise brands. This isn't a high-level overview. The instructor runs AI search programs for brands valued at $5B+.
Two things. First, this workshop teaches the subject matter expertise on AI search, not just the tools. You learn how LLM citations work, how to track them, how to optimize for them. Second, ChatGPT is a chatbox. The workflows you build here use a programmable AI agent that reads your files, writes output, runs analysis, connects to your SEO stack, and saves repeatable processes. The difference is like asking someone a question vs. having an analyst who works on your data and can re-run the same analysis next month.
Claude Skills are reusable, custom-built commands that encode your specific SEO process. Instead of re-explaining what you want every time, you build a Skill once and run it whenever you need it. Think of them as programmable playbooks: your audit process, your brief format, your reporting cadence, all saved and repeatable. The capstone module is entirely dedicated to packaging the workflows you've built across both days into your own reusable Skills.
This is built for the analyst-to-manager range. If you know SEO fundamentals and want to add AI search expertise and 100x your execution efficiency, you're the target audience. Very senior SEOs who delegate all execution may find the workflow sessions less relevant (though the AI search strategy sessions will still deliver). Complete beginners who don't know what meta tags are should build that foundation first.
A laptop with internet, a Claude Pro subscription (~₹1,700/month), and a website or client site to work on. Setup instructions are sent one week before. SEO fundamentals assumed: you should know what keywords, rankings, and meta tags mean.
Yes. Everything you build is yours. The workflows, prompt templates, Claude Skills, and configurations. Saved to your own setup during the workshop. Run them, modify them, scale them across clients.
Three things. (1) You build on YOUR site, not hypothetical examples. (2) The AI search content comes from someone who delivers AI search programs for enterprise clients, not someone who read about it. (3) You leave with production-ready systems: Claude-powered workflows, data integrations, and custom Skills you built yourself. Not notes.
Real data. You connect Claude to your own Google Search Console, GA4, and DataForSEO through MCP, so every workflow runs on your actual traffic, queries, rankings, and AI Overview signals, not toy examples. No manual CSV exports. We start on sample data so the workflow is clear, then switch to your live connections.
Yes — you'll get the session recording, accessible for 30 days after the workshop. The real takeaway, though, is what you build and keep: the workflows, data connections, and custom Skills running on your own setup.
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Join the waitlist for the next cohort.

₹24,999 ₹39,999
Next cohort · dates to be announced · Limited to 25 seats · GST invoice provided.

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6 hands-on modules Live GSC · GA4 · DataForSEO via MCP Multi-engine AI visibility audit 6 AI teammates, yours forever
₹24,999 ₹39,999
Next cohort · 25 seats
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