People from these companies have trained with us
Everyone in your industry bought the same tools.
What's missing is people who can build with them: whole teams who ship real tools, and executives who lead with genuine fluency instead of delegating it.
The left column is how it gets described to us on discovery calls.
The right column is what the two days do about it, with what gets built in the room as the proof.
The launch went well. Week one looked great on the dashboard. Then the novelty wore off, and now the licences sit there, billing every month, while everyone went back to the old way of working.
Paying for AI. Not using it.
A cohort from across functions spends two days building on processes they own: report drafters, prep briefs, reconciliation checks. They walk out with working tools, and with something real to open the licence for on Monday morning.
The licence has something to be used for.
Every quarter the question comes, and every quarter the answer is a slide with a pilot on it. The slide is starting to feel thin, and everyone in the room knows it.
A story with no numbers in it.
By the end of Day 2 there are working tools your own people built, live, with the busywork each one takes on. That is an AI story a board can touch: not a pilot on a slide, a demo by your own team, in their own words.
The story becomes "look what our people built."
The same report, rebuilt by hand every Monday. Half a day to prep one client meeting. Follow-ups written one at a time. Good people, doing work a tool should be doing, week after week.
Capacity problem, hiding as a headcount request.
In our cohorts, a finance manager turned two days of reporting into two minutes, and a delivery lead built a working internal app in half an hour. Neither had written code before. A tool that drafts a recurring report keeps drafting it, every single week.
Build once. Save every week.
You suspect company data is going into free tools. There is a policy somewhere, and nobody has read it. Banning it hasn't worked, because the people using AI quietly are getting more done.
Shadow use, growing in the dark.
The two days run on your rules from hour one: what AI can see, what stays out, data handling settled before anyone touches real work. Your quiet AI users get a governed way of working as a real alternative to their personal accounts.
Same energy, now inside the fence.
The ambitious ones are doing courses at night and side projects you never see. They know what the skill is about to be worth. Right now it is landing on their CVs, not in your operations.
The skill is leaving as it arrives.
The same ambitious people go through the cohort together, building tools on your workflows instead of side projects. By Day 2 everyone in the room knows who the builders are.
The skill stays, on your payroll.
You approve the AI budget and chair the AI reviews, and you have never really used it yourself. In a group session, you would be the slowest person in the room, and that is not a position a chief executive can take.
The most common unsaid sentence on this page.
One to one, confidential, hands-on, with one of the founders, people who build with AI daily, one of whom has coached 100+ CEOs. Nobody watches you learn. Your team only sees the result: a leader who can judge a vendor's claim and push the team toward real change.
Your teams copy what you do, not what you approve.
Every company's sentence is a little different. Tell us yours on a thirty-minute call, and we will tell you honestly what would help, and if nothing here does, we'll say so.
Start with the workshop to move your whole team. Go deeper with consulting if the fix reaches further into your operations. Go private with coaching if it's one leader who needs this first. However you start, it's us, the founders and lead instructors, in the room, not an account team standing in.
Two hands-on days that turn a whole team into builders. Real tools, built around your real work, in use by Monday.
Working tools by Day 2We identify where AI delivers a real return, then build the workflows to get there with your team. You get the founders directly, not an account team.
Founders, not an account teamPrivate coaching for a chief executive who intends to lead AI rather than delegate it. Led by founders who build with AI daily, including a coach who has worked with 100+ CEOs.
Confidential, one to oneRepresentative reactions from past workshops with leadership, sales, marketing, ops, HR, and delivery teams. Names withheld, roles and industries kept.
A Bristlecone AI Forward cohort, one of several we have run with them
I was sure this was not for me on Day 1. By Day 2 I had built something I now use every single day.
"I told myself I was the least techie person here. By the afternoon I forgot I was scared and just kept building."
"We finished ahead of schedule and kept going. Nobody wanted to stop. That never happens in training."
Founders who build with AI every day. They run every session live, on-site or online.
3x founder, 20+ years building across B2C, B2B and cross-border logistics. He scaled 91mobiles into India's largest gadget research platform, then founded SaaSworthy and Intoglo. Engineering from CEG, Anna University, MBA from ISB.
4x founder. He has built two AI ventures at Dragonfruit AI Ventures: mantid.ai (real-time video AI for workplace safety) and juvant.ai (AI agents for e-commerce). Before that he built Farmizen, covered by BBC, Bloomberg and CNBC. Earlier, he built products at Amazon and Yahoo. Computer Science from BITS Pilani, MBA from ISB.
CEO coach and AI educator. Has coached 100+ CEOs and senior leaders over the last decade. Ran businesses before that, so he knows P&Ls and how companies really work. Not a developer, and builds real tools with AI every day. BE from DCE, MBA from ISB.
Every participant who completes the two days walks out with both: the tools they built, and a certificate that records exactly what they did, genuine enough for your L&D file.
Most companies want a record they can point to for L&D and compliance. This is that record. It says what actually happened: your person built working tools with AI, over two days, on your company's real processes.
It's signed, dated, and it means something, because nobody hands one out for sitting through a course. This one is earned, for tools that actually got built.
Because most AI training is a demo. People watch, nod, and go back to the old way of working. Ours is hands-on from the first hour. Everyone builds. By the end of Day 2 your people have real tools they made themselves, designed around your actual work.
An honest answer: we do not run a measurement programme after we leave, and we will not pretend otherwise. What you can verify yourself is concrete. By the end of Day 2, every person has working tools built on your own processes, and you can see them run. If you want formal before-and-after numbers, set your baseline before Day 1 and we will design the cohort around the processes you plan to track.
Yes. That is exactly who we built this for. More than 1,000 people have been through it, most of them non-technical: sales, HR, ops, procurement, delivery. The interface is plain English. Nobody writes code.
Yes, and we take it seriously. You control what the AI can see through a permission model. We handle the setup before the workshop and cover data safety and anonymisation in the first session, before anyone touches real data.
Two days, about seven hours each, fully hands-on, on-site or live online. The only thing your team needs is a Claude subscription, which the company provides. We handle the setup before Day 1.
Yes. Everyone who completes the workshop gets a certificate of completion, handy for your L&D records. It records what happened: real tools, built with AI, over two days.
It depends on team size, format, and how much we customise. Corporate engagements are quoted per engagement. Email us and we will send a proposal after a short call.
Tell us the one that made you scroll this far. Thirty minutes, no pitch, and a straight answer on what would help.
Prefer email? Write to hello@thecrux.ai
We'll be in touch within one working day to set up your call.